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  • Asteria Asteria empowers the understanding of genuine style with a fluent mixture of Earth and spirituality. Establishing minds are introduced to a type of hybrid that captures the essence of each crafted ring. Focusing on stimulating lives and bringing forth a connection to other individuals while being a freely expressive sole. Positive fortified energy entangles wire infused rings reflecting and empowering the wearer.     2014 Branding, Graphic Design, Packaging
  • Enfleurage Case study of Enfleurage. New York's first and only store specializing in essential oils and incense from all around the world.


        2014 Branding, Graphic Design, Typography
  • psychē psychē (ˈsaɪki) defines the totality of the mind, the constant breath of life. Offering luxurious dining with fifty seats and ten to seat at the small bar. A modern cuisine restaurant, which focuses on using new technology, elegant plating and intriguing design. The menu and atmosphere are personal and cutting edge, giving an intellectual approach to modern cuisine.

    Located in Midtown New York City, featured on the top floor of One Bryant Park also known as the Bank of America Tower. This offers a decadent view of the city in one of the first skyscrapers in the United States to achieve LEED platinum certification. Peanut butters consisting of pistachio, cashew and chocolate hazelnut are given as take home gifts at the end of the meal.
        2014 Branding, Creative Direction, Graphic Design
  • Made in Brooklyn: Rooftop Garden Rooftop gardens are a new and upcoming feat in Brooklyn, NY. The shape used is the borough of Brooklyn that wraps around the different herbs and contrasting colors achieve attentiveness. The paper is both waterproof and tearproof giving use to sustainibility and can be reused to wrap around other herbs. A sticker system is integrated that allows the workers to easily take a tag and put a sticker onto it.     2013 Graphic Design, Packaging, Product Design
  • SXSW: Stage 27 SXSW: Stage is a branch of the music festival which focuses on more distinct indie bands. The shape represents a jewel which mirrors the uniqueness and delicateness of the bands. The shape was then generated into mutilpe forms and unifies everything together. Stage 27 has its own intimateness through the strong use of black and white. This demonstrates a stark contrast that enhances the subject matter throughout.     2013 Branding, Graphic Design, Motion Graphics
  • OVR Ovr™ is a mobile app that turns your phone into a wireless metrocard using RFID technology.     2014 Branding, Interaction Design, UI/UX
  • Lucentry Beer is one of the oldest beverages known to humankind and it has an interesting and colorful history. The shapes of the glasses and packaging reflect the unusual take while still holding onto its heritage. UV coated bottles protect the beer the sunlight and other elements while still showing it’s purity. Lucentry would be supplied in large urban cities that have access to very small micro breweries and would be considered experimental.     2014 Branding, Graphic Design, Packaging
  • M&M Dark Chocoholic Redesign of M&M. The POP spins around on a turntable.     2013 Graphic Design, Packaging, Product Design
  • Album Genres Record packaging and posters for four different types of genres.     2013 Graphic Design, Illustration, Packaging
  • PLUG IT! PLUG IT! is a package for eight individually packaged earplugs. Using the exclamation mark, it is expanded to become an earplug. Each package has a sound adjective that expresses each box's optical art. Orange is the color of alertness and high sound which goes throughout the whole system.     2012 Graphic Design, Illustration, Packaging
  • New York Film Academy Rebrand of New York Film Academy.     2013 Branding, Graphic Design, Illustration
  • 5 Boroughs 5 Boroughs is a bimonthly newsletter relating to the different ways that the boroughs all connect to one another in some variation. Inspired by historical newspapers, 5 Boroughs talks about a multitude of facts from different times to touch upon stories that may have been passed upon. Each issue will have a different theme in a way connecting reflects upon the city and the surrounding boroughs.     2013 Editorial Design, Graphic Design, Typography
  • Otherness Mind & Spirit. Updated weekly     2014 Graphic Design, Illustration, Pattern Design
  • CheddaSK: Forever Changed The young life of artist CheddaSK has very much shifted over the past year. Embodying the highest of highs, to the lowest of lows, the epitome peaked with a near death experience while abroad in South America. CheddaSK has teamed up with well known Brooklyn producer Mike Irish and their borough based studio, Shifted Recording, to craft their best work to date.     2013 Digital Photography, Graphic Design, Music
  • Distraction Distraction plays a key role in our daily lives, constantly surrounding us in an inevitable form. It's subtlety moves itself throughout situations which tend to become in the way. This collaboration displays the word 'distraction' in copious languages that display global occurances and not solely throughout the English language. As the viewer interacts and goes inside of the sculpture, they realize that everything is skewed and blurry. Having a molding form, it allows the viewer a sense of introspection.

        2013 Performing Arts, Print Design, Sculpting
  • Process Display Typeface A process designed display typeface     2015 Graphic Design, Illustration, Typography
  • Jennifer Reed Benefit Concert The NYC-based artist writes jewels of concise folk-pop enriched with majestic vocal harmonies, glistening surf guitars, big sunshine chorus hooks and accessibly poetic lyrics. Her debut EP, Dream Ticket, brims with balmy folk-pop and empowering introspection. It’s an invitation to journey to that place within ourselves where self-knowledge is liberating and blue skies abound. All proceeds went to benefit the Little Kids Rock Organization.     2013 Graphic Design, Illustration, Photography
  • Tame Impala: Lonerism Redesign of Tame Impala: Lonerism     2012 Graphic Design, Photography
All works © Matthew Krupitsky 2015.
Please do not reproduce without the expressed written consent.