LA Lakers: Beyond the Court

Market Insights
Approximately 67% of Los Angeles’s eHVCs are splitters and lack loyalty to any one particular airline. This same group values status, as well as access to “pop-up” events and unique money cannot buy experiences.
Delta’s Solution
Develop a sustainable program with the Lakers, in addition to Takeoff to Tipoff and other community programs, that provides splitters in the eHVC demographic with the unique and exclusive experiences they desire with one of LA’s favorite team.


BRANDON INGRAM x JONAS NEVER












JORDAN CLARKSON x CHRIS STAMP




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