South by Southwest (SXSW) Music and Media is a music festival that takes place every spring (usually in March) in Austin, Texas. SXSW began in 1987, and has continued to grow in size every year—it now includes film and interactive components, as well as annual conferences covering design innovation and environmental activism.
To mark its 27th year, the SXSW music festival launched a new venue designed to feature a curated mix of new and upcoming bands. Called Stage 27 this venue acts as a focal point for visitors to the festival looking for great bands and performers to watch for in the future.
concept project: sxsw
Creative Direction | Logo Design & Identity System | Print Collateral & Swag