New Belgium Brewing developed a special release Voodoo Ranger series for people who love to try new and unique beers in the IPA style with interesting, exotic ingredients. Packed with bright tropical aromas and brilliant citrusy flavors, this unfiltered IPA wraps up with a pleasantly smooth finish. Through an exploration of concepts, we felt born to be wild with Voodoo Ranger Super Fresh IPA!
concept project: New Belgium Brewing
Art Direction | Packaging Design | Strategy & Positioning